Take Your Smoothie & Suck It

Take Your Smoothie & Suck It

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Image: – – Macho Spouse

 

SmoothieFlag.jpgSo this post on Stars and Stripes is currently making the rounds on social media and is kicking up quite a bit of dust. Historically I'm a sucker for these types of “opinion pieces” primarily because I love reading the comments, and the follow-up commentary on this post didn't disappoint. However, most people seemed to have missed Mr. Duffy's thinly veiled insult to military family members; as well as, a very lousy marketing and public relations policy.


Let's first look at the insult Mr. Duffy levels at all military spouses; he doesn't believe our sacrifices are worthy of a smoothie discount. In fact, he refers to the angry spouse simply as a “civilian.” Dave is out of touch and painfully ignorant to the sacrifices military spouses make on a daily basis. Dave is under the delusion that he was able to pursue his own career goals and dreams while leveling no consequences on those who love him. Yes, he rose through the ranks to Lt Col simply based on his own merits…all by himself! His spouse apparently didn't help manage the home front while he was away at work and/or deployed. She didn't do all the household chores, make all necessary household repairs, pay all the household bills, etc. etc. (we know the drill), while he was out “chasing his dreams.” I'm sure his spouse woke up every morning just happy to be his spouse...never wanting an identity of her own, a career of her own, to live in a location she chose, or to succeed at chasing her own dreams. Never. Just happy to ride Lt Col Dave's coattails to the promised land of being a “Smoothie King!” Dave simply doesn't get it. The “irate” military spouse probably handled things the wrong way, but he misses the point on why she was irate, and I'm sure it had very little to do with a possible $1.05 discount (10% off the approximate price of 2 smoothies).

Dave misinterprets the military spouse's “vague threat” as just that, a threat. She wasn't threatening him or his business, she was trying to tell him (in a not so professional manner) to, “WAKE UP! Your military discount policy is alienating a HUGE percentage of your market!” I see Dave's failing to connect with his market as a fairly big problem. Who do you think buys more smoothies, military members and first responders, or their family members? Who are the ones spending more time at home and with the children while the military member is deployed, TDY, and/or working crazy hours? Well, that same military spouse who Lt Col Duffy just insulted, that's who. This has nothing to do with a sense of self of entitlement, but everything to do with recognition for being part of a team. If Dave doesn't think offering my wife a discount for her patriotism and the sacrifices she's made while not offering me the same privilege doesn't insult me to my core, he is either ignorant or obtuse, either way he's lost me as a customer.

Dave closes his post with a rant about defending our capitalistic society, yeah good for him, but so have we. I do not go out of my way seeking military discounts, but if they're offered I gratefully accept (especially at Lowes and Home Depot…thank you guys!!). However, I will not patronize an establishment that doesn't recognize how every member of the military family makes sacrifices. So yes Dave, I will happily take my business to the other side of the street because smoothie shops are a dime a dozen. I hope you realize this before you alienate your entire customer base.

See also...

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What Does 'No Money Down' Really Cost?

FlagHouse.jpgIs it possible to buy a home with no money down? If you or your spouse qualifies for a VA home loan, the answer is yes. VA home loans are a special benefit available to current and ex-members of the U.S. military only and they can save homebuyers a lot of money. Veterans and active members of the U.S. military are eligible for some of the lowest interest rates on the market but that's not the only way VA Loans save buyers money. VA Loans are also "No Money Down" home loans.

Understanding "No Money Down"

"No money down" means homebuyers don't have to provide a down payment to obtain a VA Loan. Traditional mortgages or home loans require as much as 5% to 20% of the purchase price as a down payment on a home. On a $200,000 home that is between $10,000 and $20,000 that must be provided at the closing. Saving up that much money for a down payment is a huge stumbling block for many would-be buyers. They may have the credit and income qualifications needed to obtain a home loan, but just can't come up with the down payment. Too often they end up not buying their own home or they miss out on the home they really want.

The VA Loan program changes that and makes homeownership more accessible by waiving the down payment requirement. VA Loan mortgage lenders are willing to forego this requirement because VA Loans are backed by the U.S. Government. This minimizes the risk to lenders if a buyer defaults, which is one of the primary reasons down payments are typically required.

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I wish I had a Jack

JackL.jpgGuys, the APA has determined that men and women share cognitive skills, we are fundamentally the same. The whole notion of guys being better at math and women being better at communication is simply a social construct. I firmly believe that statement, but that doesn't change the social construct.

This same social construct demands that we take care of our families and makes us feel like lesser men when our combat boot wearing women make more than us.

Throw that idea away, after all it's just an idea.  Who makes what, doesn't have to matter. 



 

Comments


What People Are Saying

  1. Taurus - 2 years and 3 months ago

    The original opinion piece by Mr. Dave Duffy can be found at the Washington Post site here: https://www.washingtonpost.com/news/checkpoint/wp/2015/03/16/opinion-no-room-for-sense-of-entitlement-among-veterans-and-military-families/




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