Like, Comment, Share
Take Your Smoothie & Suck It
Image: – – Macho Spouse
So this post on Stars and Stripes is currently making the rounds on social media and is kicking up quite a bit of dust. Historically I'm a sucker for these types of “opinion pieces” primarily because I love reading the comments, and the follow-up commentary on this post didn't disappoint. However, most people seemed to have missed Mr. Duffy's thinly veiled insult to military family members; as well as, a very lousy marketing and public relations policy.
Let's first look at the insult Mr. Duffy levels at all military spouses; he doesn't believe our sacrifices are worthy of a smoothie discount. In fact, he refers to the angry spouse simply as a “civilian.” Dave is out of touch and painfully ignorant to the sacrifices military spouses make on a daily basis. Dave is under the delusion that he was able to pursue his own career goals and dreams while leveling no consequences on those who love him. Yes, he rose through the ranks to Lt Col simply based on his own merits…all by himself! His spouse apparently didn't help manage the home front while he was away at work and/or deployed. She didn't do all the household chores, make all necessary household repairs, pay all the household bills, etc. etc. (we know the drill), while he was out “chasing his dreams.” I'm sure his spouse woke up every morning just happy to be his spouse...never wanting an identity of her own, a career of her own, to live in a location she chose, or to succeed at chasing her own dreams. Never. Just happy to ride Lt Col Dave's coattails to the promised land of being a “Smoothie King!” Dave simply doesn't get it. The “irate” military spouse probably handled things the wrong way, but he misses the point on why she was irate, and I'm sure it had very little to do with a possible $1.05 discount (10% off the approximate price of 2 smoothies).
Dave misinterprets the military spouse's “vague threat” as just that, a threat. She wasn't threatening him or his business, she was trying to tell him (in a not so professional manner) to, “WAKE UP! Your military discount policy is alienating a HUGE percentage of your market!” I see Dave's failing to connect with his market as a fairly big problem. Who do you think buys more smoothies, military members and first responders, or their family members? Who are the ones spending more time at home and with the children while the military member is deployed, TDY, and/or working crazy hours? Well, that same military spouse who Lt Col Duffy just insulted, that's who. This has nothing to do with a sense of self of entitlement, but everything to do with recognition for being part of a team. If Dave doesn't think offering my wife a discount for her patriotism and the sacrifices she's made while not offering me the same privilege doesn't insult me to my core, he is either ignorant or obtuse, either way he's lost me as a customer.
Dave closes his post with a rant about defending our capitalistic society, yeah good for him, but so have we. I do not go out of my way seeking military discounts, but if they're offered I gratefully accept (especially at Lowes and Home Depot…thank you guys!!). However, I will not patronize an establishment that doesn't recognize how every member of the military family makes sacrifices. So yes Dave, I will happily take my business to the other side of the street because smoothie shops are a dime a dozen. I hope you realize this before you alienate your entire customer base.
We often tell military families "let me know if you ever need anything," but that's a really broad statement. Sometimes families don't know what they need until they're in the middle of a deployment or other assignment, other times they don't ask because they don't want to impose. But you can help! Identify a need, let the family know you are going to help with it. Be specific, and just do it! The milfam will appreciate the help!
November is Military Families Appreciation Month, and the 2014 Armed Forces Insurance Branch Spouses of the Year (Branch SOYs) want to help everyone, everywhere participate in thanking and honoring military families.
Americans love our military, but many people don't quite know how best to express their gratitude. As National Guard Spouse of the Year Dr. Ingrid Herrera-Yee notes, “saying "thanks" to our military families is something that many want to do, but are at a loss as to how to do it –or in the case of Guard and Reserve, how to find us!”
So the Branch SOYs created #30Ways of Thanks to help. Each day in November, the Branch SOYs will release a video with an action item that people around the country can participate in virtually or locally, individually or in groups. Participants can hash tag #30Ways so that their messages, photos, or videos are spread far and wide. Hash tags #GratefulNation and #MilFamsRock can also be added as a short-hand way to say “You are amazing, military families!” Best of all, the entire #30Ways video collection will be stored on the Branch SOYs' YouTube channel so that it can be repeated in Novembers to come, or whenever someone is looking for a way to say “thank you” to military families.
We have all heard of the benefit of a good healthy diet. Included is the surge of Greek Yoghurt and all of the fabulous flavors that they have come up with. But did you know that 1 particular flavor should be avoided from our servicemembers diet?