2015 'Thank You' and Year In Review

2015 'Thank You' and Year In Review

image for 2015

Image: – – Macho Spouse

 

malemilitaryspouse_2015_YIRIt's the holiday season and to me that means spending time with family and friends while reflecting on the year that was. How many had a good year? How many of you feel as if you've accomplished, overcome, loved and laughed as much as possible? There have been a few bad years in my life where I just wanted the damn thing to finish so I could start fresh with a clean slate, it's a mindset, but we all know that reality doesn't work that way. I usually judge my life in a similar way as to how we judge football coaches, “what have you done for me lately.” My year was a good one, a net-positive. So congratulations, you get “happy Chris,” or at least “less grumpy and sarcastic Chris.”

The tremendous amount of progress within the male military spouse community is one reason why 2015 was a good year. Guys, we're finally starting to get some recognition. People, businesses, and other organizations are starting to approach us and ask for our input, insight, and yes, our business. Marketers are finally recognizing that we are a demographic worth pursuing; just check out this holiday spot from Toys R Us. (I just bought 4 gift cards for my nieces from them because of this commercial.)

In 2015, Macho Spouse was approached by the Sonoran Desert Institute's School of Firearms Technology to hold the first ever “Male Military Spouse Appreciation Day” where SDI donated a full-tuition scholarship to their popular Gunsmithing certificate course. (Male military spouses are a large demographic for them.) USAA asked for our participation to help raise awareness on the importance of life insurance during “Life Insurance Awareness Month.” Yeah, I didn't know that month existed before this opportunity either, but USAA sure knows that we exist! And Marriott really knocked us off our feet when they offered several nights worth of hotel stays in return for a few reviews on their TownePlace Suites properties. TownePlace Suites made it very clear that they are interested in helping military families who are on the road, from PCSing to family vacations, TownePlace Suites wants our business!  And it's not like this is some shabby hotel chain guys, their rooms are usually very spacious, clean, come with fully equiped kitchens, and hot breakfasts.  I was surprised to learn how many were actuallyl located near military installations, which makes them a great temporary housing option, or vacation get-a-way. In full disclosure, I dispersed their generous offering quietly among those guys who have helped keep Macho Spouse up and running over the last few years. We don't make any money here, so when a top-notch organization such as Marriott offers us some swag, I like to spread it out amongst our volunteers first. If you want access to some of this cool stuff, contact me and be prepared to help build our community. But while I'm speaking of TownePlace Suites, you guys should check them out because they're really showing their appreciation and commitment to our military community! That goes for USAA and Sonoran Desert Institute as well, these organizations aren't just talking about supporting male military spouses, they're actually doing it. So let's not forget to return this generosity in 2016.

While I'm patting others on the back, I can't forget the amazing content NextGen Military Spouse, Military.com/SpouseBuzz, and Military Spouse delivered on behalf of male military spouses in 2015. When I started Macho Spouse in late 2011/early 2012, there was nearly nothing…nothing, written for or about us male military spouses. No blogs, no websites, no Facebook pages, no nothing. Now look at us, male spouses are popping up everywhere! (We've probably had absolutely nothing to do with this trend, but I will take full credit.) So despite terrorism, politics, war, and racial unrest, life hasn't been all bad this year. It's been good enough for me to crack a cold one, light a cigar, sit back and reflect on how far we've come and how many goals are still left to accomplish. Don't worry, I won't be consuming and driving while reflecting, Dana and I have already booked our New Year's Eve room at the San Antonio Riverwalk TownePlace Suites. Happy 2015 everyone, have a safe holiday season!


See also...

image for Now That I

Now That I'm a SAHD (Stay-At-Home-Dad)... The Power of Being Present

SAHD - Stay-At-Home-Dad Taurus M. JamesNow that I'm a SAHD (Stay-At-Home-Dad), I'm taking the time to reflect on my journey by doing a little writing. As a male military spouse of a female active duty US Air Force officer, my approach to this "SAHD Life" is with the same basic question I have for making it through just about all of my experiences - "How do I do this?" I hope my attempts to share my answers to this question help at least one person out there.

Here's a post from my blog about The Power of Being Present in a child's life. This power is shared by moms and dads and it has been very helpful for me to remember this fact, especially when I can't see my efforts as a male military spouse and SAHD amounting to much.

(I like that Newsweek cover and the idea that it is time to rethink what it means to be masculine. However, I don't agree with all points in the original article. At Macho Spouse, here is part of our effort to help people rethink masculinity.) 

Judging from a lot of online discussions that I have read, it appears that there is still a novelty effect when it comes to dads staying home and being the primary caregiver for the kid(s) and taking care of the house. At the same time, I am seeing more Stay-At-Home-Dads (like myself) becoming more of a presence online.

image for Entrepreneurship Fundamentals: Becoming the Entrepreneurial CEO

Entrepreneurship Fundamentals: Becoming the Entrepreneurial CEO

JasonAnderson.jpgA CEO is that one person who embodies the entirety of the business they represent. They internalize everything about the business and then direct their energy and effort into making good decisions that (hopefully) fall in line with strategies designed to grow the business into profitability.

What makes an Entrepreneurial CEO so special is their humble starting point. While CEOs of existing companies have resources, a staff, and money to operationalize their actions, an Entrepreneurial CEO typically has none of that. You are the resource. You set the framework from which to organize, then layout the business' milestones and timelines in pursue of the desired end state. You also have the challenge of simultaneously balancing present-day tasks with long-range planning and being able to effectively communicate that to the team. And ultimately, you are the one responsible for how well (or not) things turn out. Sound intimidating? It is! But you have some things working in your favor.



 

Comments


What People Are Saying

  1. Taurus - 2 years and 3 months ago

    Great stuff! Great year! Thank you!




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